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The Importance of a Competitor Analysis

Posted By Thamsanqa on 02.Feb.2021

Competition analysis is the process of finding out what your competition's strengths and weaknesses are and how they compare to those of your competition. Competition analysis enables you to identify, analyze and compare your competitors. Your competitive analysis should include information about your competitor's business model, business strategy, products and services. The inputs to a competitor analysis become more nuanced depending on the industry, nature of the product or service…

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What is a customer persona? And why does it matter for your business?

Posted By Thamsanqa on 19.Jan.2021

If you have never created a buyer persona, you may be wondering what that is and why it matters to your business. A customer persona is a fictitious representation of your buyer based on research and real data about your current consumers. It should be based on your company's current customer base and the demographics of current customers. Apart from demographics, it should give you an idea of which customers…

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Why you should be making data driven decisions for your business

Posted By Thamsanqa on 19.Jan.2021

Data-driven decision-making (DDDM) is the process of using data points, key figures and facts as a guide for strategic business decisions. It means eliminating gut decisions, not following the loudest voice in the room and starting to make decisions based on facts. While intuition can be useful in certain situations, it is foolish to make business decisions based on instinct alone. Data-driven decision-making essentially negates  the idea that business decisions…

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