Posted By Thamsanqa on 19.Jan.2021
What is a customer persona? And why does it matter for your business?
If you have never created a buyer persona, you may be wondering what that is and why it matters to your business. A customer persona is a fictitious representation of your buyer based on research and real data about your current consumers. It should be based on your company’s current customer base and the demographics of current customers. Apart from demographics, it should give you an idea of which customers are ideal and what they need. Based on market analysis data collected from existing customers, customer personas should also be representations of ideal customers in terms of age, gender, race, ethnicity, education level, income, etc. In addition, they may be fictitious representations of buyers, based not only on demographic data, but also on real customer data.
Buyer personas are important because without knowing who your ideal customer is, it is very difficult to develop an effective marketing strategy that attracts more of these types of people. After all, these personas are based on real customers and are responsible for a large proportion of your company’s revenue and customer base. Each brand should have a handful of buyer personas to have an idea of the people who will become your customer base. Customer personalities are not always the same as your target market, so you need to have a clear target audience to help you find an accurate persona.
As mentioned earlier, your company must create multiple personas that represent different types of customers. With multiple personas available, this means that a specific marketing message is created for each buyer persona and is ensured to be relevant to the specific type of customer you are targeting. Each buyer personality should include a combination of internal and external research.
It is also important to note that a buyer persona does not necessarily have to be the person using your product, which means that the objectives and needs of the designed persona are likely to differ from those of a user persona. Regardless, it is worth doing some research on the customer base before building a user persona. Once you have concretized the customer persona, you are ready to describe what the persona is now and what it wants to be.
By taking the time to meet your customer and buyer personas and using the information you collect to create a user persona, you can send a clear message to your target audience. Developing a persona helps you to recognize who you think is your customer and who are real customers. A customer persona can help you formulate your marketing messages for a specific audience and ensure that they are tailored to their needs and preferred channels of communication. By defining the customer persona and personas, this will help you develop your strategy not only for the product itself, but also for marketing and sales.
A buyer persona could also help you create a back story that elicits empathy and emotion from your customers, which leads to a stronger relationship. By identifying your ideal customer with a buyer persona, you can create the content your user persona needs most, something that really has a chance of attracting the ideal visitor. Unlike buyers, user personas can help identify your target audience and find solutions that better solve their problems.
As your business progresses and you generate more revenue, you will learn more about the different customers and what they value about your brand. The more people know about you and your customers, the easier it will be to develop your product and market it with a personality.